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Marketing Analyst

PDS Tech, Inc.

This is a Contract position in Cupertino, CA posted October 18, 2020.

PDS Tech, Inc. is seeking a Marketing Analyst, in Cupertino, CA.Responsibilities:Tools, Applications and ProcessesUtilize consumer campaign management tools, along with SQL database, to design and conduct day-to-day research campaign operations in support of WW Product Marketing.Collaborate with partners to insure research campaign lists are created accurately and on-time.Identify opportunities to improve campaign operations processes and systems.Coordinate with third-party Research firms who are responsible for deploying surveys to ensure proper selection and delivery.AnalyticsAbility to apply statistical weighting and sampling techniques to improve outcomes and results.Proven success with campaign measurement and analytic insights.Advanced knowledge of data mining and segmentation techniques.Demonstrated data analysis, presentation, and data development skills.Data Integrity/QABuild and maintain necessary processes, controls, and procedures to ensure data accuracy and business functionality, while complying with privacy and security policies.Investigate issues and provide process improvement recommendations.Participate in User Acceptance Testing (UAT) for system development and enhancements.Project Management and CommunicationMust have excellent project management skills, ability to adhere to strict deadlines, and possess ability to simultaneously manage multiple, complex projects.Partner with Market Research and IS&T for the development and implementation of campaign management initiatives.Responsible for consulting with stakeholders to identify and define business requirements and translate to research and marketing needs.Qualifications & Skills:+5 years demonstrated expertise in Campaign Management systems and campaign operations, especially IBM-Unica Campaign Management software.Strong relational database experience w/ large volume consumer databases and proficiency in SQL required.Proficient in Excel and Keynote/Powerpoint.Excellent communication and problem-solving skills.Knowledge of survey service providers is a plus(e.g. Medallia, Qualtrics, etc.).Must be flexible, able to balance multiple projects concurrently and enjoy a fast-moving, evolving environment.BA/BS degree strongly desired.PDS Tech, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.Founded in 1977, PDS Tech, Inc. is one of the nation’s premier specialty staffing firms with 31 offices nationwide. We offer a full range of benefits including:Health insurancePaid holidaysWeekly payrollImmediate 401(k) eligibilityCompletion BonusesTrainingPlease note availability of benefits may vary by positionPDS specializes in Engineering and IT arenas including Aerospace, Defense, Electronics, Telecommunications, Automotive, and Energy just to name a few. Our reputation, track record, and years of continuous growth reflect the commitment to quality that our employees and clients experience first-hand. To find out more about PDS, please visit www.pdstech.com$$$ PDS pays for referrals! $$$

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