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Senior Marketing Specialist – IT industry experience

Alcor Solutions Inc.

This is a Contract position in Dublin, CA posted September 16, 2020.

Alcor Solutions, Inc.

is looking for a seasoned marketer with competent inbound and outbound marketing skills.

The candidate is expected to develop a deep understanding of our customers, offerings/products and the buyer’s journey and work closely with branding and sales teams to build cross-functional cohesion.

About Alcor: Alcor is a global cloud advisory and implementation services company serving clients in multiple geographies including North America, Europe, Japan, and India.

Alcor clients include global Fortune 500 companies, Government agencies and leading organizations in multiple industry verticals.

Click here to know more about Alcor: Job Description Tactical Marketing
· Create marketing collaterals including Brochures, Presentations, Training, Videos, Newsletters, Press Releases, Whitepapers, Case Studies, Articles, Infographics, Blogs, and more
· Plan and execute Email campaigns and manage marketing database
· Build, analyze, and maintain social media presence
· Marketing support for International/Domestic events (Theme, Booth Design, pre-post event campaigns, event landing pages and giveaways)
· Initiate webinars, podcast, webcast, live chats, etc.

· Collaborate with teams to create and optimize website pages/landing pages
· Collaborate with vendors and agencies Strategic Marketing
· Evaluate innovative technologies, marketing/competitive intelligence, understanding the IT market space build primary research tools based on the secondary research
· Brainstorm new and creative growth strategies
· Define short-term and long-term product roadmap for Alcor
· Optimize spend and performance based on the insights
· Plan, execute, and measure experiments and conversion tests
· Understand the process of New Product Development and GATE.

· Build Business Case, Products and Specifications document, Project Charter, Financials, Score cards and more.

· Launch products/offerings to the sales team and in the market
· Learn the process of putting the product on ServiceNow store Partner Relationship building and management 
· Build relationships with Alcor’s partners and work on a win-win marketing strategy
· Work as a Partner liaison and work with Operations to manage discussions at various levels, manage partner portals and more.

· Manage relationships with partner marketing managers and manage/watch sales and marketing activities for Partner Portal
· Build relationships with Field Marketing and Partner Marketing teams at ServiceNow
· Watch/maintain the sales and marketing activities of the portal – Customer Success Stories, Sales Opportunity registrations etc.

Key Skills:
· Excellent written and verbal communication skills with an impeccable command over grammar
· Strong grasp on English language, usage, structure, styles, writing principles to develop high-quality, error-free, relatable, and engaging content
· Stronghold in business-oriented writing style & B2B content.

· Experience writing for native US audiences
· Deep understanding of marketing principles, approach and execution
· Ability to manage priorities, resolve problems and deliver quality content in a fast-paced and dynamic environment
· Ability to work independently or with a team.

· 2-5 years of experience in IT marketing
· B.

Tech (Computer Science)/BCA/MCA and/or MBA.

· Minimum 2-year experience in Tactical marketing.

Earlier experience in Strategic Marketing along with Tactical Marketing experience is preferred.

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